CLIENT BRIEF
The enchanting, surreal and dreamlike world of K-Drama is now on Amazon Prime Video, one of India's largest streaming services.
How do we create unique communication, for a target audience that is already going gaga over everything Korean?
STRATEGY ROUTE
When you love someone, you go to any lengths to make them happy.
You vibe with what they vibe, like what they like.
And most importantly, get them the content that they are literally losing sleep over.
Amazon Prime Video loves its audience.
And its audience right now is in love, with K-dramas.
So how can we not give them what they love?
CREATIVE ARTICULATION
Are you dreaming K-Drama?
We are streaming K-Drama.
So come, say #AnnyeongPrime.
The enchanting, surreal and dreamlike world of K-Drama is now on Amazon Prime Video, one of India's largest streaming services.
How do we create unique communication, for a target audience that is already going gaga over everything Korean?
STRATEGY ROUTE
When you love someone, you go to any lengths to make them happy.
You vibe with what they vibe, like what they like.
And most importantly, get them the content that they are literally losing sleep over.
Amazon Prime Video loves its audience.
And its audience right now is in love, with K-dramas.
So how can we not give them what they love?
CREATIVE ARTICULATION
Are you dreaming K-Drama?
We are streaming K-Drama.
So come, say #AnnyeongPrime.
#AnnyeongPrime Film 1
#AnnyeongPrime Film 2
CREDITS
Client: Amazon Prime Video
Agency: Isobar India
Production House: Kiss Films
Client: Amazon Prime Video
Agency: Isobar India
Production House: Kiss Films
Amazon Prime Video Team:
Creative Director: Joshua Chand
Isobar India Credits:
CEO: Heeru Dhingra
National Creative Director: Aalap Desai
Managing Partner: Rahul Vengalil
Senior Vice President, Strategy: Pragati Rana
Executive Creative Director: Anadi Sah
Associate Vice President: Prashant Lodaya
Senior Vice President, Strategy: Pragati Rana
Executive Creative Director: Anadi Sah
Associate Vice President: Prashant Lodaya
National Films Head: Taj Ali
Senior Creative Director: Sreejita Chakraborty
Associate Creative Director (Copy): Sandipan Deb
Associate Creative Director (Art): Saurav Banerjee
Senior Creative Director: Sreejita Chakraborty
Associate Creative Director (Copy): Sandipan Deb
Associate Creative Director (Art): Saurav Banerjee
Manager, Brand Strategy: Varun Sekar
Associate Director, Client Solutions: Anurag Bhalla
Senior Copywriter: Manisha Panda
Social Group Head: Upasna Gaba
Senior Art Director: Prashanti Nagashree
Executive, Social: Vidushi Mathur
Copywriter: Indrayudh Bose
Lead, Innovations: Pratik Shringi
Kiss Films Team:
Senior Copywriter: Manisha Panda
Social Group Head: Upasna Gaba
Senior Art Director: Prashanti Nagashree
Executive, Social: Vidushi Mathur
Copywriter: Indrayudh Bose
Lead, Innovations: Pratik Shringi
Kiss Films Team:
DOP: Malay Prakash
Director: Shachi Malhotra
Executive Producer: Rohit Awatramani
Director: Shachi Malhotra
Executive Producer: Rohit Awatramani
